Tag Archives: Latino

Language News: The Subtleties of Marketing Beer to Latinos

Quite often, news-stories about beer commercials focus on the objectification of women.  While such objectification is certainly an important topic, the meta-discussion of beer commercials on NPR last August offered a refreshingly new topic: the ethnic patterns of beer marketing.  As … Continue reading

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Resources: “DO YOU SOUND ASIAN WHEN YOU SPEAK ENGLISH?” RACIAL IDENTIFICATION AND VOICE IN CHINESE AND KOREAN AMERICANS ENGLISH — Newman and Wu 86 2: 152 — American Speech

      The use of speech in racial identification has important legal consequences.  Many of my students are shocked when statements about the racial identity of unseen speakers is allowed in court testimony (e.g. the OJ Simpson trial).  In … Continue reading

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Asian Immigration and Linguistic Segregation

You don’t have to spend very much time studying immigration before you hear a few stereotypes about which groups are better at what.  In general, we here complaints about Hispanic immigrants and their supposed unwillingness to learn English.  Certainly, much … Continue reading

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Call for help: Spanish Variation in the U.S.

Dr. Adam Schwartz (University of South Florida) and Dr. Ana Celia Zentella (University of California-San Diego) are developing a new database entitled: SPANISH LANGUAGE VARIETIES IN THE US: A project to archive community, cultural and educational resources Their goal is … Continue reading

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